For the past Marketing Event of 2021, the following companies shared their experiences with marketing in times of crisis with the attendees:



Sure, with 82,600 employees, 34 international brands and a sales revenue of €26.02 billion in 2017, L’Oréal is one of the largest FMCG companies worldwide.

However, during our 100th anniversary in 2009, we spent very little time on looking back. The digital revolution started disrupting every industry on the planet, so we could not rest on our laurels. Instead, our CEO Jean-Paul Agon envisioned that the time had come to disrupt our own industry. He said: “Digital is not the cherry on the cake, it is the new cake”.

Since then we digitally upskilled all our employees and acquired Tech start-ups that help us to develop amazing new experiences for our consumers. The UV Sense and ModiFace Augmented Reality are just two examples of the future of our business.

For you, this means that we are always looking for talented and passionate people who want to shape the future of our industry.

As an intern, you will become part of the Intern Development Program, which is a program that guarantees your personal and professional growth. Doing an internship at L’Oréal will help you decide which Master Degree or professional career you want to pursue.

As a graduate, you will become part of the Young Graduate Program. We believe in empowerment at the lowest level of the organization, so as a Young Graduate you will get real responsibilities from day one. Of course, you will get a personalized development track to help you build your own career, driven by your ambitions and capacities.

Which talents are we looking for?

Digital savy talents with an innovative mindset and a passion for one of our fields of expertise: Marketing, (E-)Commerce, Digital, Finance, Supply Chain, Business Development, Category Management, HR, PR or Communications. There is no need to love make-up to make it at L’Oréal.

Do you want to lead the future of consumer experiences in FMCG?

Innovation is changing the game in all our fields of expertise, so check the link below to find out more about the L’Oréal way of working.




The world of IT can be overwhelming and confusing and change is a constant factor. GOODZO is the best company to have by your side while navigating this world. With professionals and trainees that have a passion for IT and impeccable social skills, we make an impact with our clients. We take stakeholders and end users by the hand and make them feel comfortable in this technical world we live in. During our IT Traineeship people grow not only professionally, but also personally. They learn about low-code developing, consultancy and project management. But they also get to opportunity to develop skills like public speaking, time management and personal development. Growth is the central theme at GOODZO. By making mistakes, watching others make mistakes and learn from it and each other. What brings us together is knowing that we can always achieve more. 

When the COVID crisis hit, we decided to not use it as a marketing tool. People were getting sick, dying and losing their job. From the start we have been very aware that the IT industry wasn’t getting hit as hard as some other industries. At GOODZO it was business as usual, while being respectful and positive. We tried to inform, stay relevant and most – importantly – connect with our clients, partners and professionals.

NN Group

About NN Group

NN Group is a financial services company operating in more than 18 countries with a strong presence in a number of European countries and Japan. We have more than 17 million customers, are listed on Euronext Amsterdam and employ around 15,000 people. Our head office is located in The Hague. NN Group’s main brands are:

  • Nationale-Nederlanden
  • NN Investment Partners
  • ABN AMRO Insurance
  • Movir
  • AZL
  • BeFrank
  • OHRA

We are committed to helping our customers secure their financial future, offering retirement services, insurance, investments and banking products. Our customers range from individuals and small and medium-sized companies to large corporates and institutional investors. We operate through agents, intermediaries and banks, as well as directly with customers through our websites and contact centers.

At NN Group, the skills, attitude and personality of our employees play a decisive role. We offer talented people with the right attitude a working environment that is ambitious and supportive. Find out more about our career opportunities by contacting your recruiter or via www.nn-careers.com/graduates-students/

You matter

We aim to make financial services more personal and relevant for our customers, which is why we need people who: care about others, take initiative and responsibility and don’t give up until they succeed. Together we can make a difference.

We care about your talents, ideas and personality. We believe things get better when we respect and support each other’s unique talents and ideas. Together, we can add a human touch to financial services.

We are clear about what we expect from you: a natural drive to take initiative. You are confident, attentive and genuine. And you feel responsible for making a positive impact on people’s lives.

We commit to your growth and empower you to be at your best. That is why we offer you the freedom to step up to challenging tasks and shape your own growth, in a dynamic, international environment.

Marketing in times of crisis

The Marketing Care department of Nationale-Nederlanden has faced quite a challenge last year. In April they started preparing the campaign for November, but what would the country look like? Would we be able to do offline marketing? Could we highlight USP’s around physiotherapy or would practices still be closed? Two ex-trainees, Jelle Jansons (Teammanager Marketing Care) and Tjeu Thompson (Marketeer) will tell you about these challenges and what it’s like to work at Nationale-Nederlanden.


Cloetta is a company offering the best of both worlds: being international and local, large-scale, and small-scale, personal, and professional, learning and deciding, free and responsible.

Cloetta is founded in 1862 and well-known for candy, chocolate, nuts, fudge, nougat, pastilles, chewing gum and pick and mix concepts. Our products are sold in more than 50 markets worldwide! In the Netherlands specifically we are proud owner of Red Band, Venco, Sportlife, King, Lonka and the Jelly Bean factory. Most brands with a long heritage tradition for Dutch people. We make this all possible with about 2800 employees working for us worldwide. So, having a good marketing strategy is crucial.

At Cloetta you work in a business that makes people happy, but also work at a company where everyone always has a smile on their faces. Improving and developing the mental and physical working environment is a natural part of operational development. Our goal is to be an employer where everyone can feel secure, valued and is able to develop.

We are an ambitious company. You will find many colleagues here who can quickly adapt to change because they want to be the best constantly. This is needed in a constantly changing world. Just look at yourself, do you crave the same candy every day? Wondering how we, as a growing FMCG company, stay on the right course?

With the dedication and talents of our people of course! We give our employees the freedom to do their jobs with high responsibility and tackle complex problems. We aim to develop the right people for the right positions and believe in personal potential, not always just experience alone. We have a warm and supportive company culture, and most of all have fun doing our jobs.

Curious? We would love to tell you more about the challenges that have come our way and how we tackle them together and how we make them ”sweet”, like candy.

Therefore, we would like to introduce ourselves to you, tell you about our brands, whereby the focus for this event will be on the Red Band brand. During this event, we will go deeper into the world of marketing and our dilemmas behind this delicious candy.

We challenge you… Think with us like a real marketeer!